Our billboards span every format from the standard to the spectacular, through premium and digital and are built in some of the world’s most prestigious locations including New York’s Times Square and Paris’ La Défense. And our advances in illumination, high-density printing, dry-posting and digital technology continue to add fresh inspiration for ad teams around the world.
In streets throughout the globe, we’re part of the furniture operating hundreds of thousands of displays in partnership with local communities worldwide. When brands advertise on our street structures, they become part of the public social space, entering people’s thoughts and conversations when they are out and about, shopping, commuting and socializing.
Malls and Supermarkets
Nowhere are consumers more receptive to brands and advertising than at the point of sale. With a range of products and a growing digital portfolio that includes full-motion animation, we are reaching millions of people just when they are making their minds up.
Representing hundreds of airports worldwide, Clear Channel Outdoor reaches hundreds of millions travelers annually. This vast network of traditional, digital and experiential opportunities allows advertisers to connect with consumers at multiple touch-points throughout the airport environment, enabling brands to influence decision-makers in the minutes and hours before their flight is called.
Wherever there are wheels turning, we keep minds turning. Our transit portfolio covers a wide range of different formats on bus, tram, ferry, rail and subway systems. We allow advertisers to reach commuters, urban professionals and shoppers while they wait and while they travel in settings that deliver high-profile exposure, quick recall and heightened brand awareness.
Our SmartBike systems offer cities a new, sustainable, healthy form of public transport that fills the gaps that buses and trams can’t reach. Since launching our first SmartBike scheme more than 10 year ago, we have developed bespoke solutions in cities including Barcelona, Stockholm, Milan and Mexico City. Each year, subscribers and tourists take an average of 17.8 million bike trips, representing more than 55 million kilometers travelled on our bikes.
Innovative Spectacolor displays dominate iconic locations in New York’s Times Square and the Las Vegas Strip, each with 40 million visitors annually. Spectacolor formats generate buzz and immerse consumers in brands all day, every day.
From paper to pixels, we deliver the unexpected with unique bespoke creative executions that help brands meet people in new and innovative ways. By working with advertisers and agencies, we are pushing the boundaries of the out-of-home space and inspiring people around the world.
Our digital ambition is about offering advertisers new ways in which to connect with audiences due to its ability to provide increased Creative Richness, Relevance, Immediacy and Engagement. Clear Channel Outdoor’s global digital footprint continues to grow rapidly across a range of product categories and landmark consumer destinations, utilizing the latest technologies including NFC and QR codes.