iHeartMedia Revolutionizes Broadcast Radio With ‘iHeartMedia Analytics’ - The First Fully-Digital Attribution Service That Will Enable Advertisers To Measure And Optimize Broadcast Radio

New York – May 17, 2018 - iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other media outlet, today announced iHeartMedia Analytics, the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio.  

 

Radio is the No. 1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even the largest digital platforms.  Radio has the highest consumer engagement of any major medium, and now it can offer that impact for advertisers who need digital-like targeting and attribution data. By leveraging the data from iHeartRadio’s digital ecosystem, iHeartMedia will enable broadcast radio to measure and show results in the same way as digital media, giving advertisers easy access to state-of-the-art campaign performance insights.

 

These new capabilities will allow advertisers to track audience reach, branding metrics and even sales outcomes for iHeartMedia radio ad campaigns in real-time by using data science to fuse information about its digital audience, with broadcast ad logs, on-air programming and commercial content. Advertisers will also have the ability to measure a radio campaign’s impact on a brand’s website visitation, social media engagement, physical foot traffic and more. 

 

“We continue to see advertisers spend money on less effective mediums simply because they provide a perceived level of measurability and accountability,” said Brian Kaminsky, President of Revenue Operations and Insights for iHeartMedia. “Now marketers will be able to capitalize on the unmatched scale and reach of iHeartMedia’s more than 270 million monthly broadcast listeners, and receive the same kind of innovative real-time measurements, insights and custom reporting they are accustomed to getting from digital media, quantifying the full power of radio -- in addition they can get attribution information that is missing from most of the digital marketplace.”

 

iHeartMedia Analytics is part of the company’s ongoing focus to assist brands and marketers in targeting consumers across it’s quarter of a billion monthly broadcast listeners.  iHeartMedia Analytics is the latest addition to the company’s industry-leading marketing optimization tools including SoundPoint (programmatic real-time radio ad buying platform)and the recently introduced SmartAudio, which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. SmartAudio has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they do with digital campaigns to ensure increased relevance and impact. 

 

In fact, SmartAudio data-infused impressions now reach more than 3 billion a month, targeting more than 700 audiences programmatically, and will continue to increase in scale as iHeartMedia continues to encompass audiences across all of its assets. 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.