New Clear Channel Outdoor Digital Billboards in El Paso Urge Families to Apply to Stars Scholarship Fund By March Deadline
Modern El Paso strengthened with more robust digital out of home network for community messaging
El Paso, Texas—February 3, 2014— Today, Clear Channel Outdoor (NYSE: CCO) and the Stars Scholarship Fund launched a campaign on Clear Channel’s seven new digital billboards in El Paso aimed at alerting families with qualified high school and college students that the Fund’s upcoming educational scholarship deadline is March 31, 2014.
Stars Scholarship Fund, a non-profit organization previously known as South Texas Academic Rising Scholars (STARS), previously only awarded scholarships to students residing in South Texas. The 2014-2015 academic year is the first time that West Texas students, including those living in El Paso, are eligible for the scholarships that range from $350 dollars to $10K per-student per-year. Stars Scholarship Fund awards scholarships annually to students at every level of higher education and all fields of study. In addition, scholarships are awarded to students of any age, gender, ethnicity, religion, and background.
“Our organization wished to expand scholarship opportunities into West Texas to serve a greater population of students,” said Joe LaMantia Jr., founder and chairman, Stars Scholarship Fund. “Since this was the first year those students were eligible, we wanted to make sure there was no way they could miss the deadline to apply for this grant money to further their education. Clear Channel Outdoor’s expanded digital network along heavily travelled commuter miles of El Paso highways will ensure greater visibility for the scholarship fund, its deadlines and that qualifying students capitalize on the opportunity.”
El Paso is the nation’s fastest-growing metropolis, with more than 827,000 people now calling the city home. The greater Texas, New Mexico and Mexico area is also home to 2.2 million residents, making the people contributing to the growth of this region an even more important audience for advertisers.
The seven new digital billboards give El Paso advertisers and community groups access to a robust out-of-home digital network with 21 screens. Clear Channel Outdoor has expanded its digital network to help local and national advertisers reach El Paso audiences, and the new digital capabilities in the market enhance the local community with support for law enforcement, emergency response messaging and local community-building non-profits like Star Scholarship Fund.
In El Paso, 26 percent of the public drives an average of 200 plus miles per week. This gives advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home.
“The City of El Paso has been on a fast-track promoting new urbanism including smart growth, mixed-use and walkable communities; the development of a modern digital out-of-home network is part and parcel of El Paso’s progressiveness,” said V.J. Smith president, Clear Channel Outdoor-El Paso. “The flexibility and immediacy of our real-time digital media network allows us to play a greater role as a community partner by helping non-profit organizations like Stars Scholarship and law enforcement to get their messages out, while also better serving advertisers seeking to reach El Paso consumers.”
About Stars Scholarship Fund
Stars Scholarship Fund partners with hundreds of local and national businesses, organizations, colleges and universities annually. Together the community has helped Stars raise over $21 million dollars since its start a decade ago. Stars Scholarship Fund has helped over 10,000 students from south Texas receive a higher education through scholarships to date. The goal of our organization is to assist students who do not receive enough or any federal aid to cover the Cost of Attendance at their institution. Stars Scholarship Fund strives to ensure that deserving individuals are not denied the opportunities for learning and discovery that are available in a university setting.
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For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com