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How Pharma Advertisers are Discovering New Ways to Drive Success With iHeartMedia Health

Driving Action

See how an oncology treatment provider leveraged streaming audio to drive qualified action amongst a specific patient population.

Source: Veeva Crossix, Q4 2022
Driving Awareness

We tapped into the power of iHeart podcast personalities to generate awareness for a genetic testing company.

Source: Nielsen Brand Lift Study, 2023
Driving Diverse Audiences

Broadcast radio reached and engaged Black and Hispanic patient audiences to drive heart condition and medication awareness and intent.

Source: Dynata, Q1 2023

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