Broadcast radio reaches more than 278 million consumers every month, representing 9 out of 10 Americans.

It delivers daily engagement, cultural relevance, and trusted companionship at scale. Yet historically, it has lacked the identity driven infrastructure that defines modern media.

AudioGraph unlocks that opportunity.

What Makes AudioGraph Different?

During Cannes, industry leaders sat down to unpack the power of audio and importance of being able to measure, address, and easily activate audio with AudioGraph. 

AudioGraph is iHeartMedia’s new suite of capabilities that brings digital like precision, identity based planning, and measurable outcomes to broadcast radio. 

What sets AudioGraph apart is how that technology works alongside something far more powerful: human connection.

At its foundation, AudioGraph unifies:

• A privacy safe identity framework
• Enriched audience data and predictive listening models
• Cross channel activation across broadcast, streaming, and podcasts 

This allows marketers to plan and measure audio campaigns with a level of clarity that has never existed before.

How Does AudioGraph Turn Precision into Real Influence?

What makes AudioGraph uniquely effective is how it pairs precise data with earned trust.

Every AudioGraph impression runs within iHeart’s Guaranteed Human ecosystem. That means real hosts, real conversations, and real relationships...never synthetic content. 

And those relationships have measurable impact:

• 80% of listeners consider radio hosts their friend
• 78% trust their product recommendations

This influence is built over time through daily engagement.

In a media environment shaped by algorithms, that matters more than ever:

• 92% of consumers say nothing can replace human connection
• 9 in 10 say human trust cannot be replicated by AI

AudioGraph enables brands to target precise audiences while also connecting brands to trusted voices that shape decisions.

Why Does This Matter for Modern Media Planning?

AudioGraph closes a longstanding gap between broadcast and digital.

1. From Reach Alone to Reach with Intelligence
Marketers can now activate audience segments based on real attributes, not just demographics.

That means reaching the right listeners with greater accuracy while maintaining the unmatched scale of broadcast.

2. From Fragmented Channels to Unified Audio Strategy
AudioGraph aligns targeting across broadcast, streaming, and podcasts, creating a consistent audience strategy across the entire iHeart ecosystem.  

This simplifies planning while improving performance.

3. From Awareness to Outcomes
With integrations across measurement partners, AudioGraph ties exposure to business results like store visits and conversions. 

Early testing shows campaigns informed by ID based planning outperform traditional demo based buying.  

That shifts audio from a supporting channel to a measurable driver of growth.

“AudioGraph enables that full funnel measurement…You know, broadcast radio has been a one way street where marketers and brands are just pushing their message out and blasting it out,” said Chris Conetta, Director of Amazon DSP Supply, Amazon Ads. “With AudioGraph, we can now measure it in both as an upper funnel medium but also tie it to lower funnel conversions.”

How Does AudioGraph Fit into the Way Marketers Work?

AudioGraph was built to work within the systems marketers already use.

• Direct DSP connectivity enables streamlined buying
• Automated workflows support faster activation
• Open measurement integrations align with existing analytics partners

This ensures audio can be planned, executed, and measured alongside other channels without added complexity.

Why Trust and Scale Together Drive Better Outcomes

There are very few platforms that deliver both reach and meaningful connection.
iHeart does both:

• 9 out of 10 Americans listen to iHeart broadcast radio every month
• Consumers listen daily and build habitual relationships with hosts
• Audio delivers higher attention than many other media environments

That combination of scale, habit, and trust is what turns impressions into action, and AudioGraph enhances it with precision and accountability.

What Does This Mean for Marketers Right Now?

AudioGraph reshapes how audio contributes to modern campaigns.

• Smarter targeting: Reach defined audiences consistently across channels
• Better integration: Align audio with the rest of your media ecosystem
• Greater influence: Leverage trusted voices that drive real decisions

It gives marketers something they have been missing: a channel that delivers both emotional impact and measurable results.

“Our brands are looking for that. They're looking for every moment in the path to purchase in that funnel, to touch a consumer and influencing them to interact with their brand,” Conetta shared. “And so AudioGraph helps us extend all the capabilities that we have on Amazon.com, on Prime Video through all of our open internet partnerships. But bringing that to broadcast, I think, is a new frontier for us.”

FAQs

Is AudioGraph only for national brands?
While AudioGraph delivers national scale, its targeting and measurement capabilities are designed to support businesses of all sizes.

Does it replace traditional radio buying?
AudioGraph enhances traditional buying by layering precision, automation, and accountability onto the existing strengths of broadcast radio.

Can AudioGraph work with my current measurement partners?
Yes, it is built for interoperability and supports integration with the partners marketers already use.

Is AudioGraph limited to broadcast radio?
AudioGraph is enabled across broadcast today, with audience consistency extending to streaming and podcasts within iHeart’s ecosystem.

A Smarter, More Human Future for Audio

Audio has always been powerful because it reaches people in real moments, through real voices.

AudioGraph ensures it also meets the expectations of modern marketing, with precision, measurability, and accountability. When those two forces come together, data and human connection, influence becomes measurable. And for the first time, broadcast radio can prove its full value in the language of today’s marketer.

Ready to activate audio that combines precision with real human influence? Connect with the iHeartMedia team to see how AudioGraph can drive measurable results for your brand.