Where Your Playlist Meets Your FYP

Culture can move from a creator’s post to a national conversation in a matter of hours. A new artist breaks through. A fan community rallies around a shared moment. A phrase, sound, or story suddenly becomes part of how people connect.

That’s the idea behind TikTok Radio Presents: Social Club from iHeart, a live weeknight show bringing trending music, viral moments, emerging artists, and real talk about culture into one shared experience. The show airs Monday through Friday from 7 to 11 p.m., with a TikTok Live component at 8 p.m. ET. 

Hosted by Kayla Thomas, Becky Mits, and Jon Comouche, along with a rotating fourth chair, Social Club features hit music, fan-voted content, countdowns, creator moments, and conversations shaped by what audiences are watching, hearing, and sharing.

How Does TikTok Radio Presents: Social Club from iHeart Connect Audio, Social, and Live Culture?

Audiences rarely experience culture through one channel. They hear a song on the radio, watch a creator discuss it, join a livestream, share a clip, and keep the conversation moving.

TikTok Radio Presents: Social Club from iHeart is designed around that behavior. Fans can experience the program through broadcast radio, a dedicated iHeartRadio stream, social promotion, TikTok Live, and select iHeartRadio tentpole or TikTok Radio events. The initial broadcast plan reaches audiences across 10 iHeartRadio Pop stations, with a path to scale to 35 stations nationwide, alongside 28 HD2 broadcast stations. 

During the TikTok Live component, audiences can watch the hosts in real time, see behind-the-scenes moments, and participate through live comments. After the show, TikTok Radio and iHeartRadio social channels can continue the experience with standout moments and clips. 

Why Is the Audience Opportunity Valuable for Brands?

TikTok Radio Presents: Social Club from iHeart brings marketers into an environment built around participation and discovery.

The projected listener profile shows that 66% of CHR listeners are Gen Z and Millennials. Within TikTok Radio Night Show markets, 67% of Gen Z and Millennial listeners used TikTok in the previous 30 days. In addition, 60% of radio listeners ages 25 to 34 strongly agreed that they wanted to hear more TikTok Radio. The program is projected to generate more than 60 million monthly touchpoints across all distribution channels. 

These touchpoints place a brand alongside music, creators, trusted hosts, live reactions, and the conversations audiences are already choosing to follow.

How Can Brands Get Involved?

Brands can build a presence before, during, and after the show through five core opportunity areas:

• In-show integration: Premium partnerships can incorporate brand storytelling and talent-led messaging directly into the program.
• TikTok Live: Brands can appear within the livestream experience, related content, and talent integrations.
• Experiential activation: Event opportunities can create on-site brand engagement that extends into radio, digital content, livestreams, and clips.
• Ongoing visibility: Snackable TikTok Moments provide a recurring way to connect a brand with timely cultural topics.
• Promotional content: Partner recognition and cross-platform content can build awareness around the relationship. 

What Do Premium Show Integrations Look Like?

TikTok Radio Presents: Social Club from iHeart gives partners several ways to become part of the program itself.

Contextual, Host-Led Conversations
A brand’s message can be woven into a two- to three-minute host-led conversation connected to viral moments, emerging artists, current culture, or other relevant show topics. Branded 30- and 15-second messages can then follow within the commercial break, linking the conversation to a clear brand message. 

Studio and Product Integration
A Studio Partner can become an embedded part of the show through co-branded visual elements or product integration within the set. Quarterly opportunities can also include livestream product placement on set. 

Talent-Voiced Brand Messaging
Hosts can voice brand messages across media assets and participate in custom social content. This creates a consistent connection between the brand, the show’s personalities, and the audience experience. 

Co-Presenting Recognition
A Co-Presenting Partner can receive branded intros or outros throughout the show. The annual package includes four intros or outros per show across 35 CHR stations, creating recurring association with TikTok Radio Presents: Social Club from iHeart.

How Can TikTok Moments Extend the Partnership?

TikTok Moments is a snackable, high-frequency trend report highlighting real-time cultural conversations, from breakout music and creator stories to emerging topics and cultural themes.

Each 30-second report is voiced by a TikTok creator and airs across 200 radio stations. Brand partners can add a 15-second message paired with the report, with opportunities for themed editions around relevant brand topics during select flights. 

This gives marketers a recurring way to connect with what is gaining momentum while iHeart provides context for listeners across genres and geographies.

How Can Brands Extend TikTok Radio Presents: Social Club from iHeart Into Live Events?

Select partnerships can include TikTok Radio Live integrations at mutually agreed-upon iHeartRadio tentpole or TikTok Radio events, subject to approvals and existing event partnerships.

Potential elements include brand inclusion in live content and clips across radio, digital, or livestream channels, plus experiential branding and product-engagement opportunities. Annual Co-Presenting packages outline one event opportunity per quarter, while the Quarterly Supporting package includes one event opportunity.

The Future of Culture Is Live, Social, and Human

TikTok Radio Presents: Social Club from iHeart brings together the immediacy of social culture and the connection of live, human-led audio. Hosts translate fast-moving moments into conversations. 

Fans help shape the experience through comments, voting, sharing, and participation. 

Brands can join through integrations designed to fit naturally across the program, livestream, social content, and live events.

For marketers, that creates an opportunity to move beyond a single placement and build a consistent role within the music, creators, and cultural moments people genuinely care about.

FAQs

What is TikTok Radio Presents: Social Club from iHeart?
It is a live weeknight program featuring trending music, viral moments, emerging artists, fan integrations, and conversations about culture. It airs Monday through Friday from 7 to 11 p.m., with a TikTok Live experience at 8 p.m. ET. 

Who hosts the show?
The show is hosted by Kayla Thomas, Becky Mits, and Jon Comouche, with a rotating fourth chair. 

What opportunities are available for advertisers?
Opportunities include contextual host integrations, talent-voiced messaging, branded intros and outros, studio or livestream product placement, branded spots, TikTok Moments, custom social videos, event sponsorships, and experiential activation. Availability varies by partnership tier.

Ready to Join the Club?

TikTok Radio Presents: Social Club from iHeart gives brands a way to participate in culture through trusted hosts, live conversations, TikTok content, social storytelling, and real-world experiences.

Ready to activate Guaranteed Human content across audio, social, livestream, and live events? Connect with the iHeartMedia team to explore the Social Club partnership opportunity.