Why 2026 Will Redefine the Media Mix: Three Shifts Marketers Can’t Ignore

Coming out of the IAB Leadership Summit in Palm Springs, one thing was obvious. The industry is aligned on a few big truths that will shape how marketers plan, measure, and invest in 2026.

The Neuroscience of Influence: Why Human Audio Moves Consumers

In recent conversations with neuroscientist David Eagleman, he shared a series of insights about how the brain processes trust, loyalty, and decision making.

How Franchise Brands Can Reach Their Audience in the Moments That Matter

Franchise businesses run on tight windows and store‑level results.