The iHeart Sound Effect Series presents
Insights from Edison Research's Q1 Share of Ear Study
Laura Ivey
Director of Research, Edison Research
Cara Weiss
SVP, National Research, Strategic Partnerships & Digital, iHeartMedia
Lainie Fertick
President, iHeartMedia InsightsOn-Demand
Watch the exclusive video
What you'll learn
Key topics and insights
How ad‑supported audio continues to dominate listening time, even as paid subscriptions and algorithm‑driven content grow.
Why in‑car listening remains a powerful, high‑attention moment for brands, anchored by radio and complemented by podcasts.
What the data signals about trust, human connection, and audio’s role in influencing real‑world decisions.
Download the Insights from Edison Research's Q1 Share of Ear Study
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