2025 Share of Ear Insights: Why Audio Leads the Media Landscape
Lainie Fertick, President of iHeartMedia Insights, hosts Larry Rosin of Edison Research and Cara Weiss of iHeartMedia for an inside look at the Q1 2025 Share of Ear® study, the go-to report for understanding today’s audio trends.
In this video, you'll learn:
- Why radio remains the dominant ad-supported medium, especially in-car
- How audio fosters trusted, results-driven consumer relationships
- What’s fueling podcast growth across demographics
- How audio supports scalable, full-funnel marketing strategies
Whether you're focused on building awareness or driving outcomes, this session provides the insights needed to make smarter audio investments this year.