New York – April 2, 2021 - iHeartMedia, the No. 1 commercial podcast publisher globally, today announced its deal with Bethenny Frankel to bring “Just B with Bethenny Frankel,” her acclaimed podcast devoted to being a self-made mogul in business, lifestyle and beyond, to the iHeartPodcast Network. Frankel will also produce a slate of podcasts and content based on other talent in all areas of media, entertainment, food, business, relationships and lifestyle.
“Just B with Bethenny Frankel,” produced by Endeavor Content, launched in September and grew a fast following due to Frankel’s authentic interview style and business and marketing drive. The series instantly topped podcast charts with its episodes featuring politicians, entrepreneurs and even leaders in sports and media, such as Hillary Clinton and Mark Cuban. Now, iHeartMedia and Bethenny will expand the series, airing episodes two times per week all year round and growing its audience substantially on the iHeartMedia platform.
“This is very poetic because I love doing this podcast with all of my heart,” said Bethenny Frankel. “I had no understanding of this medium and have poured myself into the honesty and authenticity of the conversation with visionaries, mavericks, game changers and icons. This next step in my career is further proof that if you love what you do, you’ll be successful at it. This is the fastest deal I’ve ever done, starting with a conversation with iHeartMedia's Conal Byrne. We had an instant meeting of the minds, a mutual respect, and we were off to the races. I am thrilled about this new adventure in media with iHeart.”
iHeartMedia and Bethenny Frankel will offer listeners her shrewd career smarts, a razor sharp sense of humor and a deep insight of how business and people work. Intermingling her own stories with conversations from thought leaders and cultural all-stars, Frankel will continue to give her unapologetic take on all-things food, investing, relationships, fame, parenting and beyond.
“Bethenny brings this unparalleled passion and wit to every conversation,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “She sits down with guests for candid talks — and they stand out time and time again. ‘Just B’ made it to the top of charts just a few short months after launching, and we feel honored to bring the acclaimed series to a wider audience on iHeart.”
“Just B with Bethenny Frankel” will be distributed by the iHeartPodcast Network, which is home to more than 750 original podcasts with over 228 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime—and everything in between—making iHeartRadio the largest publisher of podcast content in the world.
Bethenny was represented in the transaction by Barry Klarberg, Monarch Business Management and Larry Shire, Karen Gottlieb and Daryl Steiger of Grubman Shire Meisales & Sacks PC.
About Bethenny Frankel
Bethenny Frankel is a self-made businesswoman, TV producer, multiple New York Times bestselling author, mother and was named one of the Top 100 Most Powerful Celebrities by Forbes. In April, Bethenny headlines a new business competition series for HBO Max, The Big Shot with Bethenny, from MGM Television, Mark Burnett and her own B Real Productions. She is the Founder & CEO of Skinnygirl and has expanded the brand into a global lifestyle empire, featuring products for women that offer practical and stylish solutions to everyday problems including the launch of the Skinnygirl Jeanswear Collection. Bethenny was previously a guest shark on ABC’s critically acclaimed series “Shark Tank,” and became an instant fan favorite, showcasing her entrepreneurial prowess and gut instincts alongside the panel of investors. In 2019, Bethenny left the popular Bravo series “The Real Housewives of New York City,” after eleven seasons. Bethenny’s life’s experiences have inspired her to help other women find their own strength and resilience with the launch of B Strong, in partnership with Dress for Success. B Strong: Find Your Yes, is a real-time, emergency intervention initiative that provides assistance to women who face crises on their road to success. Bethenny established the worldwide initiative, “B Strong: Disaster Relief.” In partnership with Global Empowerment Mission, the initiative provides people with much needed gift cards, bank cards and critical supplies so they are able to deliver aid in real time. To combat the COVID-19 pandemic, Bstrong worked with various specific hospitals, medical facilities and government nationwide to provide masks for medical professionals on the frontlines. They also raised funds for ‘Corona Kits,’ which have the essentials for families to prevent coronavirus, including masks, gloves, antibacterial and sanitization wipes.She is the five-time New York Times bestselling author of: “Skinnydipping,” “A Place of Yes: 10 Rules for Getting Everything You Want Out Of Life”, “Naturally Thin: Unleash Your Skinnygirl,” “Free Yourself from a Lifetime of Dieting, The Skinnygirl™ Dish: Easy Recipes for Your Naturally Thin Life”, and “I Suck At Relationships So You Don’t Have To”. She has also authored “Skinnygirl Solutions: Simple Ideas, Extraordinary Results,” the children's book, “Cookie Meets Peanut”, and the cocktail book, “Skinnygirl Cocktails.”