Carter Brokaw Named iHeartMedia's President, Digital Revenue Strategy

Carter Brokaw Named iHeartMedia's President, Digital Revenue Strategy
NEW YORK, N.Y. – July 7, 2015 – iHeartMedia announced today that Carter Brokaw will join the company as its President of Digital Revenue Strategy, effective immediately. Brokaw joins iHeartMedia from Guardian News and Media and will report to Tim Castelli, President of National Sales, Marketing and Partnerships.

In his new role, Brokaw will oversee iHeartMedia's digital sales efforts driving digital revenue through new and existing sales channels as well as developing new digital revenue strategies for iHeartMedia.  He will be responsible for leveraging iHeartMedia's unique digital assets and massive reach, including more than 858 streaming radio stations and websites; 70 million registered users on iHeartRadio; 600 million app downloads; 87 million monthly digital uniques; and more than 75 million social media users across its network to implement a vast array of digital integrated media packages for the company's national advertising partners. Additionally, Brokaw will support local digital selling activities and collaborate with iHeartMedia's marketing, technology, field sales, revenue management and national integrated sales groups.

Brokaw will work closely with Brian Kaminsky, iHeartMedia's President of Programmatic and Data Operations, to take to market iHeartMedia's first-of-its-kind programmatic, real-time ad buying platform launched earlier this year for broadcast radio stations, enriched with unique and proprietary data as well as third-party data.

"Carter's impressive track record of developing business strategies and launching national sales organizations for several media companies makes him the perfect person to drive our digital sales strategy," said Castelli. "His vision and skill sets will be integral as we continue to build on the success of our digital sales team."

"At iHeartMedia I'll have the opportunity to use our rich and unique data and unparalleled reach to partner with advertisers to create breakthrough programs that reimagine traditional radio as a new and robust digital platform," Brokaw said. "I look forward to working with Tim and the entire iHeartMedia team during such an exciting time for the company."

Brokaw brings over 20 years of sales experience to iHeartMedia. As Executive Vice President at Guardian News and Media, he was responsible for the company's US commercial strategy, positioning, pricing, packaging and tiered account focus. Prior to his tenure at Guardian News and Media, Brokaw served as Chief Revenue Officer at both Slacker Radio and Meebo, Inc. and as Vice President of Digital Media and Sponsorship Sales for Warner Music Group. He began his media career at CNET Networks, Inc. where he spent 11 years in their sales division including serving as the company's Vice President of Global Accounts. Brokaw is a graduate of Colgate University.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

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