Clear Channel Outdoor Helps Brands to Engage 4 Million Monthly Travelers at Boston’s South Station

Clear Channel Outdoor Helps Brands to Engage 4 Million Monthly Travelers at Boston’s South Station

“Top Digital City’s” Busiest Commuter Hub Boosted by Digital Out-of-Home Market Leader

New York, NY—January 14, 2014— Clear Channel Outdoor (NYSE: CCO) is the new advertising media provider for the highly trafficked South Station in Boston and began servicing clients at the turn of the New Year. Comprised of 40,000 square feet of commuter space, South Station is the largest train station in New England and one of Boston’s two major transportation hubs.

At launch, the South Station media portfolio represented by Clear Channel Outdoor includes 75  impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences with local and national businesses.

Located in the heart of Boston's major business district, South Station is a restored historic landmark and acts as the major downtown commuter rail station. It serves four million visitors monthly throughout the greater Boston Metro area and is a major hub for the Massachusetts Bay Transportation Authority’s “T” (Boston's primary public transportation system). Additionally, South Station is a main stop for Amtrak's Northeast Regional service. 

The Boston region plays host to over 22.9 million tourists a year, while also being home to a population of over 5 million, making it the seventh largest Designated Market Area (DMA) in the country. With a significant population of highly-educated, financially successful residents, it makes for a desirable demographic mix to advertisers. Boston is also recognized as the top ranked digital city by eRepublics’s Center for Digital Government and the Digital Cities Program

Adding South Station to our already robust portfolio of assets in Boston will amplify our clients’ ability to reach consumers and tourists in a city known as an international center for higher education, medicine, finance and professional services,” said Suzanne Grimes, president and COO, Clear Channel Outdoor – North America. 

In the last month, Clear Channel Outdoor also added four new digital bulletins along Rt. 9 in Westborough, Massachusetts, allowing the company even greater leverage in helping businesses reach impressionable and affluent commuters and tourists approaching South Station.

Using Clear Channel Outdoor’s digital technology, the company and the Massachusetts Emergency Management Agency collaborate to provide emergency alerts to residents and visitors in dangerous circumstances like ice storms. The company’s digital billboards were also pivotal in the hours and days after the Boston Marathon bombing, first advising runners and family members to avoid Copley Square and then later supporting the manhunt for the bombers in conjunction with the FBI.

“Boston has a robust and highly-travelled public transportation infrastructure, including South Station,” said Stephen Ross, president & general manager, Clear Channel Outdoor -- Boston. “Our media in South Station will help brands make valuable impressions on commuters and tourists at critical moments, during transit dwell time that allows for deeper brand engagement.  We are also a proud partner to the City’s and State’s efforts to enhance safety in our communities through use of our digital media.”

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com

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About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.