Fatherly and iHeartMedia Launch New Podcast Now Available on iHeartRadio
The Fatherly Podcast is Hosted by Joshua David Stein and Features Actionable Parenting Tips Alongside Personal Insights From Famous Fathers
New York, NY - October 24, 2017 – Fatherly, the leading digital lifestyle guide for millennial parents, has partnered with iHeartMedia, the leading audio company with the largest reach of any radio or television outlet in America, to launch The Fatherly Podcast on iHeartRadio. Hosted by veteran journalist, children’s book author, and father of two, Joshua David Stein, The Fatherly Podcast is a weekly show about raising children and the lives of men who take on that responsibility. Each episode is built around a wide-ranging interview with a notable father. Interviewees at launch include Emmy Award-winner Sterling K. Brown, preeminent documentary filmmaker Ken Burns and NFL Hall of Famer Michael Strahan, discussing how they’ve balanced their own ambitions and needs with their family and work lives. By providing influential guests with a comfortable forum to speak about themselves as three-dimensional human beings, Fatherly seeks to provide listeners with a model for how to discuss their own successes and struggles as they navigate this next phase.
“Our goal is to create a podcast that makes fathers feel more empowered,” said Andrew Burmon, Editor-in-Chief, Fatherly. “It’s in Joshua’s nature to ask substantive, probing questions and to be forthcoming and honest about his own experiences. This is about bringing private sentiment into the public square and we do that well.”
Each week Joshua will solicit advice from Fatherly Science Editor Josh Krisch, who surfaces the latest research, data, and advice from leading scholars and academics. As a twist, the podcast also features brief conversations with children from around the country about what matters to them right now. In keeping with what readers have come to expect from Fatherly, Joshua will also provide personal product and entertainment recommendations that parents can apply in their busy day-to-day lives.
“Fatherly has built a strong community of readers and marketing partners alike. Through The Fatherly Podcast, we’re creating a new platform where we can offer both engaging content for our audience and new cross-platform opportunities for marketing partners looking to immerse themselves into deeply meaningful conversations among parents,” said Mike Rothman, CEO, Fatherly. “By partnering with iHeartMedia, we’re reaching a massive national audience of dads and moms that map neatly to our audience. The Fatherly Podcast represents the first step in our audio strategy and we’re fired up about the potential for the platform.”
“Fatherly has done a tremendous job building their brand and creating great content that we know iHeartRadio listeners will enjoy,” said Chris Peterson, Senior Vice President of Podcasting for iHeartMedia. “We are excited to help Fatherly bring their audio strategy to life with the launch of ‘The Fatherly Podcast’ on iHeartRadio. As a new dad myself, it's a thrill to share their meaningful content with the podcast world and to bring further awareness to Fatherly across our millions of listeners.”
iHeartRadio, iHeartMedia’s free all-in-one streaming music radio service with more than 1.4 billion downloads and 100 million registered users, is dedicated to providing an all-in-one listening experience that helps users discover new podcasts alongside their favorite live radio stations, personalities and on-demand music. With iHeartRadio, listeners can enjoy their music and podcasts across more than 100 unique device platforms including in-car, in-home, on wearables, across gaming consoles and more – making their favorite audio content available everywhere they are, on the devices they use most. Visit iHeart.com/apps to download and listen to The Fatherly Podcast on your favorite device now.
The Fatherly Podcast is sponsored exclusively by Hum by Verizon, TLC, and ADT Home Security. The podcast will also be available for download on Apple Podcasts and Google Play.
Fatherly is the leading digital lifestyle guide for millennial parents. By focusing on dads as well as young moms, Fatherly’s able to capture both sides of the parenting market, provide a differentiated content offering in a space oversaturated with “Mom” content, and hone in on a key insight that today’s parents increasingly share parenting responsibilities and purchasing decisions. Fatherly focuses on expert-driven, evidence-based advice and honest stories told by a diverse group of contributors, including Nobel Peace Prize winner Malala and her dad, NASA educators and humanitarian, Melinda Gates.