iHeartLand Presents “A Special Ed Sheeran Immersive Experience” in State Farm Park in Fortnite

The Music Experience Will Feature Ed Sheeran Songs Performed Exclusively in iHeartLand’s State Farm Park, Debuting October 5 at 3p.m. ET

A First-Ever Music Experience Built Using Epic’s Unreal Editor for Fortnite

NEW YORK, N.Y. – September 19, 2023 – iHeartMedia today announced “A Special Ed Sheeran Immersive Experience” in iHeartLand, celebrating the release of his album “- (Subtract)” and the upcoming “Autumn Variations.” Accessed through iHeartLand’s State Farm Park, the special will feature performances from Ed Sheeran as players explore exclusive scenes created around his songs. The special becomes the first third-party music experience built using Epic Games’ Unreal Editor for Fortnite (UEFN). “A Special Ed Sheeran Immersive Experience” will be available in Fortnite starting on October 5, 2023 through October 9, 2023.

Players and fans will experience Ed Sheeran’s music in a brand-new way when they drop into iHeartLand and find themselves navigating explorable worlds that have been inspired by Sheeran’s songs. The experience was designed utilizing UEFN. These immersive worlds will be inspired by Sheeran’s own songs performed exclusively for iHeartRadio to celebrate his albums “- (Subtract)” – which arrived this past spring to universal acclaim – and forthcoming “Autumn Variations,” arriving everywhere on September 29. Users will be able to watch Sheeran perform throughout the different worlds as video screens flood every scene, with the setlist including performances of “Eyes Closed,” “Shape of You,” “Boat” and “Life Goes On.”

“Ed Sheeran is one of today’s biggest superstars and is known for creating unique music experiences that captivate his audiences,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We knew he was the perfect artist to feature for our first immersive experience, built in partnership with Epic Games. We want to continue to push boundaries of tech and innovation for music and gaming fans, allowing them to go deeper into the songs, lyrics and meaning behind the music in ways that are native to the Fortnite environment. We’re sure Fortnite players will love this immersive experience in iHeartLand’s State Farm Park.”

Throughout the experience, fans will be able to explore scenery all built with UEFN. Each world is distinct and unique, ranging from a metropolitan city at night, a boxing ring in a desolate city during sunset, a high-speed boat cruising through a rich ocean ecosystem and a luscious forest setting. All four scenes were meticulously imbued with Easter eggs relating to Sheeran and his music.

“It’s great to see iHeartMedia continuing to bring world-class artists like Ed Sheeran into Fortnite through their iHeartLand experience,” said Nate Nanzer, VP of Global Partnerships at Epic Games. “Unreal Editor for Fortnite allows creators and brands of any size to build completely new types of games and experiences, all published and available to Fortnite’s millions of players around the world.”

iHeartMedia’s iHeartLand first launched in Fortnite in August 2022, with State Farm as its charter naming rights partner. Built using Fortnite’s Creative toolset and now UEFN, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite, where live events and performances happen regularly.

“Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm. “State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists. State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.”

This is an independently created experience in Fortnite and is not sponsored, endorsed or administered by Epic Games, Inc.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.