iHeartMedia and ART19 Announce Groundbreaking Partnership to Provide First-of-its-Kind Listener Data to Podcast Publishers and Advertisers

iHeartMedia and ART19 Announce Groundbreaking Partnership to Provide First-of-its-Kind Listener Data to Podcast Publishers and Advertisers
 
New API Connected Distribution to Accelerate Growth of Podcast Industry
ART19 Podcasts Now Available on iHeartRadio
 
New York, NY – January 25, 2017 – iHeartMedia and podcast technology company ART19 today announced an innovative partnership to bring ART19 podcasts to iHeartRadio, the all-in-one digital music and live streaming radio service, via an Application Program Interface (API) and to provide podcast publishers with new insights beyond download numbers – including data around how many listeners heard a specific advertisement and when they heard it.
 
With the companies' new API connected distribution method, ART19 podcast publishers on iHeartRadio will receive more detailed listener information about when users start, stop, and skip during an episode, as well as listener demographics. These audience insights will allow podcasters to better monetize their content based on confirmed ad impressions, not just downloads, as well as enable advertisers to serve dynamic, targeted ads. The new advertising model combined with first-of-its-kind listener behavior data will attract new advertisers to podcasts, presenting a revenue growth opportunity for the entire industry.
 
“A big issue facing the podcast industry today is limited measurement," said Chris Peterson, Senior Vice President of Podcasting for iHeartRadio. "With iHeartRadio's extensive pool of listener data and ART19’s distribution technology, we will be the first platform to provide podcasters with detailed analytics. Together, we’re excited to implement a new robust ad-tech solution that is sure to drive the growth of the podcast industry.”
 
“60 million people are listening to podcasts in America now. It’s a huge market and a wildly effective advertising medium,” said Sean Carr, CEO of ART19. “By offering better data to the podcasting industry, monetization will catch up with audience scale, and that will be good for everyone. A rising tide lifts all boats.”
 
ART19 podcasts are available beginning today on iHeartRadio.com, including top shows from the popular podcast curator Wondery. “This is a big step for the podcasting industry,” said Hernan Lopez, CEO of Wondery. “Together, iHeartRadio’s massive reach and ART19’s unique technology are going to give us a wealth of new data illuminating how powerful the medium is for advertisers. It’s very exciting.”

iHeartRadio offers users thousands of Live Radio stations from across the country, personalized custom Artist Radio stations, and the top podcasts and on-air personalities available everywhere listeners are. Also, iHeartRadio now offers subscription services iHeartRadio Plus and iHeartRadio All Access powered by Napster, the first fully differentiated streaming music services that provide listeners with the best of live radio combined with easy-to-use on demand functionality that makes radio truly interactive - and that they can connect directly to their music collection. New subscription features include personal music libraries and playlists; the ability to search and play any song instantly; and the option to save and replay songs directly from live and custom radio listening, something no other service or company has the assets to offer.    
 
About ART19
ART19 provides tools for hosting, distribution and monetization of podcasts, bringing enhanced listening metrics and ad serving technologies to publishers and advertisers. Founded by software entrepreneur Sean Carr and podcast producer Matt Belknap with input from top ad agencies, the platform solves problems with ad targeting, ad replacement and limits to measurement in the space. ART19’s technologies are helping agencies and brands leverage the increasingly popular medium and its highly engaged audiences. For more information, visit www.art19.com.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.