The original six-episode mystery series for teens will be the first scripted podcast for both companies
NEW YORK – MAY 30, 2018 – iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other media outlet, and Einhorn’s Epic Productions (“EEP”), an entertainment creative house that builds heroic franchise intellectual property, today announced an official partnership to produce Lethal Lit - an iHeartRadio Original six-episode mystery podcast series for teen audiences. The show, which will be the first scripted podcast for both companies, is currently in development and slated to launch in fall 2018.
“Podcast listening on iHeartRadio is exploding, and we’re seeing increased demand from a younger audience,” said Chris Peterson, SVP of Podcasting at iHeartMedia. “When we first explored the idea of creating an original scripted podcast, we knew we needed a partner that could create compelling plot lines and memorable characters which could really capture the often overlooked, but very engaged, teen audience. Einhorn’s Epic Productions checks all those boxes, and we’re excited to be collaborating with them on our first-ever scripted podcast.”
Heather Einhorn, CEO, and Adam Staffaroni, CCO of EEP co-created the series. It will be written by Alex Segura (Pete Fernandez Miami Mystery Novels, Archie Comics) and Monica Gallagher (Assassin Roommate), and produced by Einhorn and Staffaroni for EEP, Chris Peterson for iHeartMedia and Sandy Smallens for Audiation. EEP is represented by Aroop Sanakkayala from Roopster Entertainment and Tye Gonser from Weinberg Gonser LLP in the deal. Further script details and character casting will be released in the coming months.
“We are so thrilled to develop a scripted podcast with iHeartMedia,” said Heather Einhorn, CEO of EEP. “This is an exciting new space! iHeartMedia and iHeartRadio are the perfect partners - their expertise in building fandoms and their incredible reach are unparalleled. We can’t wait to bring the world of Lethal Lit to life with them!”
iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service, provides an all-in-one listening experience that helps users discover new podcasts alongside their favorite live radio stations, personalities and on-demand music. iHeartRadio enables listeners to enjoy their music and podcasts across more than 250 device platforms including in-car, in-home, on wearables, across gaming consoles and more, making their favorite audio content available everywhere they are, on the devices they use most.
About Einhorn’s Epic Productions
As an entertainment creative house, Einhorn’s Epic Productions builds heroic franchise IP for today’s ever-changing media marketplace. Focusing on underserved fandoms, EEP creates story IP to live in both traditional and non-traditional platforms like film, television, graphic novels, podcasts, immersive experiences, digital content and more. EEP’s unique collaborative approach, strengthened by their team of fandom experts, creates opportunities for new and unexpected partnerships to successfully launch the next generation of franchise IP.