iHeartMedia and Mundo Hispano Digital Embark on Exclusive Content and Revenue Partnership

MundoNow’s Oyénos Audio Network to be Distributed by iHeartPodcasts

ATLANTA (March 26th, 2024) - Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announced a partnership with iHeartMedia, marking a significant milestone in the realm of LatinX media and marketing strategy. The new collaboration will include MundoNow’s audio network Oyénos’ slate of podcasts being distributed widely by iHeartPodcasts.

Since its launch in February 2023, Oyénos, under the guidance of Dafnne Wejebe, Director of Audio, has experienced remarkable growth, tripling in size, and averaging an impressive 1.5 million downloads per month and growing. This new partnership allows Oyénos to leverage iHeartMedia’s vast reach, extensive sales network and marketing assets to further grow the LatinX media platform to new audiences.

Oyénos showcases the multifaceted experiences of Latinos in the USA, enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events, and In-Culture shows. Beginning today, 20 Oyénos shows will be available via iHeartPodcasts, with another 10 joining by June.

"We're thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space,” said Rene Alegria, President and CEO of MundoNow. “This collaboration represents a pivotal moment for Oyénos Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today’s ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience – bilingual and bicultural Latinos.”

The timing of this partnership couldn't be more opportune, as digital media consumption habits continue to evolve with monthly podcast listenership among Latinos increasing by 52 percent since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research.

“We are excited to integrate Oyénos Audio into our iHeartPodcasts network including collaboration with our My Cultura network, continuing our effort to bring more diverse voices and content to our listeners and serving the needs of the Latin community,” said Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia. “Oyénos offers quality content that resonates deeply with bilingual and bicultural audiences, and we look forward to providing them the reach and accessibility our multiplatform and assets have to offer.”

With a finger on the pulse of the Latino Podcast market, MundoNow and iHeartMedia are poised to redefine the podcasting landscape, offering compelling content and unparalleled marketing strategies that resonate with the ever-growing LatinX audience.

About MundoNow

MundoNow is one of the few certified-minority-owned digital platforms with a national reach, and whose largest markets include New York, California, Florida, Texas, Arizona and Georgia, as well as growing pockets throughout the Southeast and Midwest. A winner of 21 total Emmy’s in three years, MundoNow has its roots in print, starting out as a Spanish-language newspaper in 1979, which it still distributes.

With its deep roots in the Latino community, MundoNow’s mission is to empower, inform and bring purpose to the online Latino community. Visit www.mundonow.com.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.