One-Hour Special Event Will Feature Discussions with Cardi B, Gwen Stefani and Kelsea Ballerini on iHeartRadio’s YouTube and Facebook pages on March 8 at 8 p.m. ET
The Biggest Names in Music and Podcasting Will Come Together with the SeeHer Movement to Celebrate Gender Equality Through Music Takeovers and Exclusive Music Spotlights As Well As A Weeklong Countdown to International Women’s Day Featuring Today’s Top Artists, Influencers and Thought Leaders
NEW YORK – March 1, 2021 – In celebration of International Women's Day on March 8, iHeartMedia, the number one audio company in America, and SeeHer, the largest global movement to eliminate gender bias in marketing, advertising, media and entertainment, announced today the launch of “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music,” a celebration placing gender equality center stage. The first-ever special event will highlight three successful and influential artists in music with interviews from Cardi B, Gwen Stefani and Kelsea Ballerini during a live one-hour special that will stream on iHeartRadio’s YouTube and Facebook pages on March 8 at 8 p.m. ET (available on demand through March 14).
The “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” streamed event will dive into the lives of these three leading female artists – from their girlhood dreams and the mentors who inspired them, to achieving those goals and becoming leaders and role models for future generations. The special will share how these artists are using their music platform and social media presence to activate and encourage other women and will explore how although their experiences come from their lives in the music industry, the challenges they face are universal. “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” will also feature footage and interviews with other top women artists.
To kick off the celebration, beginning March 1, iHeartMedia will launch an eight-day countdown to International Women’s Day across 600 iHeartMedia broadcast stations in every format, on social media platforms and on iHeartRadio’s biggest podcasts.
The weeklong countdown will culminate March 8 when women will take over the mic on popular iHeartMedia radio shows and podcasts to have conversations about equality, inclusion, inspiration and what everyone can do to help get more women heard. That evening, from 5 - 6 p.m. local time, iHeartMedia broadcast radio stations will also devote the hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio App.
“iHeartMedia is excited to partner with SeeHer and their SeeHer Hear Her initiative to inspire us all with the stories of amazing women breaking new ground in Hip Hop, Pop and Country music,” said Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia. “This International Women’s Day it’s important that we are all reminded of what equality can sound like, as we come together to celebrate, inspire and support one another.”
Listeners can join in on the conversation online by using #iHeartWomensDay and #SeeHer throughout the day and during the one-hour special on March 8. For more information on “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music,” visit iheartradio.com/womensday.
“We launched #SeeHer Hear Her as part of the SeeHer movement in 2019 to eliminate gender bias in the music industry and increase the percent of women in front of and behind the mic,” added Nadine Karp McHugh, President, SeeHer. “We are making progress, but there is a long way to go. We are delighted to bring this important initiative to scale with iHeart surrounding International Women’s Day. Together we See Her.”
Proud partners of this year's “iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music” include Allergan Aesthetics, an AbbVie company and Batiste™ Dry Shampoo, with more to be announced.
Despite strides made in recent years to accurately portray women and girls in media, unconscious bias persists throughout advertising and entertainment. The average age, race, body type, and other aspects of women depicted in media today still represents only a small fraction of the female population. Led by the Association of National Advertisers (ANA), SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. It launched in June 2016 in partnership with The Female Quotient (The FQ) in Washington DC at the United State of Women. To help marketers benchmark success, the group developed Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® shows that content portraying females accurately dramatically increases both purchase intent and brand reputation. In 2017 GEM® won the prestigious ESOMAR Research Effectiveness Award. The methodology quickly became the industry standard, which led to a global rollout in 2018. In 2019, the movement expanded into new verticals: sports (SeeHer In Sports) and music (SeeHer Hear Her). Visit SeeHer.com and follow @SeeHerOfficial on Facebook, Instagram, and Twitter.