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iHeartMedia Celebrated “HBCU Homecoming Celebration On iHeartRadio” With A Series Of Inspiring Events On November 12

The Program, In Partnership With McDonald’s USA, Pepsi and Ulta Beauty, Celebrated The Rich Histories and Cultural Impact Of America’s Historically Black Colleges and Universities, and Virtually Connected HBCU Students and Alumni With Their Favorite Musical Artists, Influencers and Entertainment With Performances From Khalid and H.E.R.

Pepsi and iHeartMedia United Four Top Legendary HBCU Marching Bands To Feature a Cross-Generational Musical Arrangement of the Curtis Mayfield Classic “Move on Up” and Megan Thee Stallion’s Chart-Topping Hit “Savage”

New York – November 13, 2020 – iHeartMedia celebrated the “HBCU Homecoming Celebration on iHeartRadio” on Thursday, November 12, with a number of events designed to shine a light on student excellence through an uplifting, high-energy celebration across multiple iHeartRadio platforms, showcasing HBCU pride, Black excellence and achievement. The event streamed on iHeartRadio’s YouTube, and partially broadcasted across iHeartMedia’s Hip Hop and R&B radio stations on November 12.

The special events included an inspiring artist panel, iHeartRadio Beautiful Possibilities presented by Ulta Beauty, that featured a discussion and performance from singer and songwriter H.E.R. The panel hosted by iHeartRadio's Angela Yee, co-host of the The Breakfast Club, covered female empowerment, entrepreneurship and beauty. Special guest panelists including actress and producer, La La Anthony as well as CEO and Founder of Kreyol Essence, Yve-Car Momperousse explored female entrepreneurship and the art of brand building as the modern-day self-CEO. During the discussion, panel participants shared their personal stories of success to inspire and pave the way for the next generation of Black women leaders. 

The program also featured a tailgate party, iHeartRadio HBCU Homecoming Party on the Yard, presented by McDonald’s, through its Black & Positively Golden Movement, which featured a virtual Homecoming performance from global superstar Khalid. The virtual event, hosted by iHeartRadio’s DJ Envy, co-host of the hit morning show, The Breakfast Club and Hampton University Alumni, included special celebrity guest appearances from Lil Baby
Saweetie and Big Sean as well as McDonald’s owner/operator interviews, legendary HBCU Homecoming highlights and several special surprise moments. 

iHeartRadio Presents The Pepsi HBCU Marching Band Experience, voiced by Award Winning entertainer, philanthropist, entrepreneur and current HBCU student, Megan Thee Stallion and Charlamagne tha God, brought together legendary marching bands – some even rivals – from four of the top HBCUs in the nation including Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T for a first-of-its-kind, tour-de-force musical experience. In partnership with each band director and iHeartMedia, Pepsi created a special collaborative experience featuring a cross-generational musical arrangement of the Curtis Mayfield classic “Move on Up” and Megan Thee Stallion’s chart-topping hit “Savage.”

In addition, the month-long celebration included HBCU-inspired iHeartRadio Playlists and a 24-hour iHeartRadio HBCU station with anthems to celebrate homecoming and other special surprise moments that captured and paid homage to HBCUs and the spirit of the season.

Due to the COVID-19 pandemic, hundreds of HBCUs and their students and alumni will not be able to attend in-person homecoming celebrations to honor their institutions’ rich histories, cultural impact and notable alumni. To help fill that void, the “HBCU Homecoming Celebration on iHeartRadio” launched on October 19 featuring podcast episodes and vignettes highlighting former HBCU students and alumni throughout the month.  Participating talent included singer and songwriter Bobby Valentino; singer and songwriter Brian McKnight; recording artist, songwriter, actor and activist Killer Mike; actress and personality La La Anthony; actor Lance Gross; singer, songwriter and actor Lionel Richie; producer, songwriter and DJ Metro Boomin; comedian, actor, and television and on-air personality Steve Harvey; actor and entertainment reporter Terrence J; singer and songwriter Toni Braxton; recording artist Wale; film producer Will Packer; and iHeartRadio on-air personalities Bev Johnson, Bushman, media mogul and cultural architect Charlamagne Tha God, DJ Envy, Kendra G, Kyle Santillian, Mike Evans, Monica Barnes, Queen B and Zach Boog, most of whom are also HBCU alumni.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

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