iHeartMedia Names Dr. Michele Madansky Executive Vice President Of Insights, Research And Data Analytics

New York, NY – November 2, 2017– iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other media outlet, announced today that Dr. Michele Madansky will join the company as its Executive Vice President of Insights, Research and Data Analytics, effective November 27. Madansky will report to Peter Ban, Executive Vice President of Revenue & Sales Operation.
In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. Her responsibilities will include providing unique audience and consumer analytics across iHeartMedia’s vast array of operations, which encompass radio broadcasting, online, mobile, digital and social media, live concerts and events, television, syndication, and independent media representation.
“Michele has an expansive track record providing cutting edge analytics for a wide variety of today’s biggest media companies,” said Ban. “We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedia’s unparalleled reach and multiplatform assets.”
Madansky’s extensive research background includes operating her own media and market research consulting firm specializing in media and advertising. Over the past decade she has worked with some of the top media companies including BuzzFeed, ESPN, Pinterest, Time Inc., Hearst, Twitter, The New York Times, YouTube, GSN, Chegg and BabyCenter. From 2003 to 2007, Madansky served as Vice President of Global Market Research for Yahoo!; prior to joining Yahoo!, she was a managing partner at analytics consultancy Grey Insight Partners and was the first interactive specialist at advertising agency BBDO.
“Through the research I have been conducting with college students over the past 5+ years, I have seen the power of radio and audio and its ability to connect with consumers across multiple platforms including in home, in cars and through their smartphones,” said Madansky. “I look forward to working with iHeartMedia to help marketers continue to best leverage the emotional connections that all audiences have with audio and to measure the impact on their businesses.”
Madansky currently serves on the Advertising Research Foundation’s Women in Analytics Advisory Board and on the program board for I-COM (Global Forum for Marketing Data and Measurement). She is a graduate of Brown University and the University of Chicago’s Booth School of Business.


About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 131 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading media company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, on satellite, at iHeartRadio.com, on the company’s station websites and on iHeartRadio, iHeartMedia’s digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

iHeartRadio offers users the country's top live radio stations, personalized custom artist stations created by just one song or seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 1.7 billion downloads, 110 million registered users and is the No. 1 commercial radio podcaster in the U.S.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.