iHeartMedia Realigns Its Award-Winning iHeartRadio Show Your Stripes Social Impact Campaign To Focus On The Evolving Issues Facing Veterans Today

Multi-Year National Campaign To Focus On Veteran Wellness, Providing Returning Servicemembers With Resources Across Health And Emotional, Environmental, Financial, Intellectual, Occupational, Physical, Social And Spiritual Wellness

PSAs Voiced By Nationally Recognized iHeart On-Air Personalities Ryan Seacrest, Bobby Bones, Elvis Duran, Enrique Santos, Steve Harvey And Woody As Well As Recording Artists Craig Morgan And Walker Hayes To Begin Airing On Veterans Day


New York – November 11, 2021 – iHeartMedia announced today the relaunch of its award-winning iHeartRadio Show Your Stripes social impact campaign with an all-new series of Public Service Announcements (PSAs), a broadened focus on veteran wellness, and a multi-year commitment to create a more supportive world for veterans returning home. The program also aims to connect veterans and their families with the communities, businesses, resources, programs and nonprofits that can support their different wellness needs.

Launched nine years ago to address the national veteran unemployment crisis, iHeartRadio Show Your Stripes will now realign with some of the most pressing issues facing veterans today, including a focus on wellness — from health and emotional wellness to environmental, financial, intellectual, occupational, physical, social and spiritual wellness. The campaign will promote the eight dimensions of wellness -- an effective framework for the pursuit of wellness -- and drive veterans to programs and resources that provide ideas and examples for improving each specific area of wellbeing.

Additionally, beginning today, iHeart will launch a series of PSAs voiced by nationally-recognized iHeart on-air personalities Ryan Seacrest, Bobby Bones, Elvis Duran, Enrique Santos, Steve Harvey and Woody as well as recording artists Craig Morgan and Walker Hayes to encourage veterans facing challenges or family and friends looking out for the wellbeing of a veteran to visit showyourstripes.org for national and local support. The new iHeartRadio Show Your Stripes, a refreshed, centralized and easy to use online destination, will offer broad recommendations and relevant resources that have been curated by iHeart in partnership with Dixon Center for Military and Veteran Services, which provides influence, ideas and actions to organizations and individuals wanting veterans and their families to succeed where they live. The site will serve as a launchpad to many programs that are serving veterans today.

“Back in 2013 our military servicepeople were returning from overseas with highly marketable skills and abilities – but they couldn’t find work,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “With the creation of iHeartRadio Show Your Stripes we became a conduit to connect returning veterans with potential employers. Our relaunch of this initiative is designed to help veterans reacclimate to life, family and community on all fronts.”

True to the program’s original mission, iHeartRadio Show Your Stripes will celebrate the unique skills and training that make veterans such valuable leaders and members of communities by sharing stories that highlight the strength and resilience of our military as they overcome challenges in their quest to reintegrate into civilian life. In collaboration with the Department of Veterans Affairs and MakeTheConnection.net, iHeart will showcase a series of veteran testimonials via showyourstripes.org that share unique experiences, challenges and recovery. Additionally, iHeart will also launch a series of original on-air PSAs with veterans across all areas of service in the coming weeks.

“Veterans and their families may face difficult and unique challenges, some as a result of war trauma,” said David Sutherland, Retired US Army Colonel and Chairman of Dixon Center for Military and Veterans Services. “However, just like on the battlefield, we’ve seen our veterans thrive when they are connected to the right support, at the right place, at the right time – where they live. They are amazing people. Get them started and they will shine.”

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.