America's #1 Audio Company Reaching 9 out of 10 Americans every month

iHeartMedia Taps Unified to Develop Data, Analytics and Targeting Products That Will Combine The Power of Digital Targeting With The Scale and Impact of Broadcast Media

iHeartMedia Taps Unified to Develop Data, Analytics and Targeting Products That Will Combine The Power of Digital Targeting With The Scale and Impact of Broadcast Media

iHeartMedia Invests In Unified As Companies Enter Long-Term Data And Technology Partnership

NEW YORK - June 11, 2015 - iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services. 

The companies’ strategic partnership will leverage Unified’s Social Operating Platform, the marketing industry’s leading data and analytics platform, to aggregate and unlock the massive data sets generated from iHeartMedia’s 858 radio stations; 70 million registered users of its iHeartRadio platform; 87 million monthly digital uniques; more than 20,000 annual events; and more than 75 million social media users across its network.  In addition, iHeartMedia will contribute data generated from its programming and consumer audiences to Unified’s award-winning data platform.  iHeartMedia has also invested in Unified to accelerate the company’s growth and expansion.

This partnership makes iHeartMedia the first and only media company that can deliver measurable impact and results across broadcast, digital and mobile consumer marketing channels. The combination of iHeartMedia’s data and Unified’s analytics technology brings the power of attribution, audience identification, and impact analysis associated with digital marketing to the unparalleled scale of broadcast media. The companies will collaborate on a variety of data products and services designed to help iHeartMedia advertisers more effectively build campaigns, reach their target audiences and monitor results. Products will include the creation of audience segments generated from the meshing of iHeartMedia’s data, its clients' data and other sources of insight into consumer behavior; campaign effectiveness, attribution insights and the measurement impact on social; and the creation of ad products that work to reach a target audience across all iHeartMedia platforms and social media.

“Data-driven solutions are transforming the way that we deliver new value to our marketing partners, providing the ease, measurability and precision of digital marketing at the incredible scale of broadcast,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Unified allows us to leverage big data in new ways that make our portfolio of products, technology platforms, content and personalities the most powerful marketing vehicles available today.”

“Since its founding, Unified’s vision has been to truly ‘unify’ marketing data across all consumer touchpoints and marketing channels. The contribution of iHeartMedia’s data to our platform elevates the insights we can deliver to the next level, finally connecting the ubiquity of social with digital and offline channels,” said Calvin Lui, President, Unified. “Now CMOs and marketing teams can find efficiency and empower better investment decisions across their entire marketing supply chain, from consumer audiences and media channels to creative and execution partners.”

“Unified has established itself as a clear market leader just three years after launching its first products,” said Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia. “We are very impressed with the Unified team and the technology they continue to deliver to drive true business results.  We look forward to helping accelerate the company’s continued growth.”

About Unified
Unified is an award-winning marketing and analytics technology company. Unified provides professional marketers with powerful advertising, data, and intelligence tools built on the industry’s most advanced data platform. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, Los Angeles, Chicago and New Orleans. For more information, visit www.UnifiedSocial.com.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.