iHeartMedia Invests In Unified As Companies Enter Long-Term Data And Technology Partnership
NEW YORK - June 11, 2015 - iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.
The companies’ strategic partnership will leverage Unified’s Social Operating Platform, the marketing industry’s leading data and analytics platform, to aggregate and unlock the massive data sets generated from iHeartMedia’s 858 radio stations; 70 million registered users of its iHeartRadio platform; 87 million monthly digital uniques; more than 20,000 annual events; and more than 75 million social media users across its network. In addition, iHeartMedia will contribute data generated from its programming and consumer audiences to Unified’s award-winning data platform. iHeartMedia has also invested in Unified to accelerate the company’s growth and expansion.
This partnership makes iHeartMedia the first and only media company that can deliver measurable impact and results across broadcast, digital and mobile consumer marketing channels. The combination of iHeartMedia’s data and Unified’s analytics technology brings the power of attribution, audience identification, and impact analysis associated with digital marketing to the unparalleled scale of broadcast media. The companies will collaborate on a variety of data products and services designed to help iHeartMedia advertisers more effectively build campaigns, reach their target audiences and monitor results. Products will include the creation of audience segments generated from the meshing of iHeartMedia’s data, its clients' data and other sources of insight into consumer behavior; campaign effectiveness, attribution insights and the measurement impact on social; and the creation of ad products that work to reach a target audience across all iHeartMedia platforms and social media.
“Data-driven solutions are transforming the way that we deliver new value to our marketing partners, providing the ease, measurability and precision of digital marketing at the incredible scale of broadcast,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Unified allows us to leverage big data in new ways that make our portfolio of products, technology platforms, content and personalities the most powerful marketing vehicles available today.”
“Since its founding, Unified’s vision has been to truly ‘unify’ marketing data across all consumer touchpoints and marketing channels. The contribution of iHeartMedia’s data to our platform elevates the insights we can deliver to the next level, finally connecting the ubiquity of social with digital and offline channels,” said Calvin Lui, President, Unified. “Now CMOs and marketing teams can find efficiency and empower better investment decisions across their entire marketing supply chain, from consumer audiences and media channels to creative and execution partners.”
“Unified has established itself as a clear market leader just three years after launching its first products,” said Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia. “We are very impressed with the Unified team and the technology they continue to deliver to drive true business results. We look forward to helping accelerate the company’s continued growth.”
Unified is an award-winning marketing and analytics technology company. Unified provides professional marketers with powerful advertising, data, and intelligence tools built on the industry’s most advanced data platform. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, Los Angeles, Chicago and New Orleans. For more information, visit www.UnifiedSocial.com.