Professional baseball outfielder Ronald Acuña Jr. to host first show coming early 2026

New York – February 5, 2026 – iHeartMedia, the No. 1 podcast publisher according to Podtrac, and Rimas Sports, Bad Bunny’s premiere sports management and brand alliance agency, today announced a new partnership to produce original podcasts and content for My Cultura, iHeart’s podcast network dedicated to elevating Latino voices and stories. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr.

Rimas Sports – co-founded by the Latin superstar Bad Bunny and Rimas Entertainment executives Noah Assad and Jonathan Miranda – creates media content around sports, music and more, covering every base of Latin sports and entertainment worldwide. Launched in 2023, the Puerto Rican sports agency is dedicated to building the next generation of great Latin American athletes. Their roster of talent spans over 45 elite athletes across a variety of sports including MLB superstar Fernando Tatis Jr.; world No. 1 ranked padel player Agustín Tapia; Colombian motorsports legend Juan Pablo Montoya alongside rising star Sebastian Montoya; and 2025 WBO light middleweight world champion Xander Zayas. In February 2026, the agency will officially expand into the NFL, welcoming its first class of NFL athletes and marking a major milestone in its evolution across global sports.

“I’m super pumped about this! You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day,” said Acuña. “This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us. Plus, it’s a chance to kick it with people I really respect and who have a lot to share. I want everyone listening to feel like they’re just hanging out with me, ‘cause that’s how I see my community. I’m ready to get started and show something real, something that really represents who we are.”

“We’re excited to join iHeartMedia’s My Cultura for a podcast that goes beyond sports—covering culture, family and the stories that connect us as Latinos,” said Alejandro Padrón, Director at Rimas Sports. “Having Ronald Acuña lead the first show marks the start of authentic conversations that inspire and bring fans closer to the talent and vision of our athletes.”

“Sports aren’t just something the Latino community watches, it's something we live,” said Leo Gomez, head of iHeartMedia’s My Cultura Podcast Network. “Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day."

The My Cultura Podcast Network launched in May 2021 in collaboration with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, and has since welcomed actor, producer, entrepreneur and activist Wilmer Valderrama along with Eva Longoria and her studio Hyphenate Media Group as stakeholders. Since launch, the network has experienced steady growth and is now home to more than 60 podcasts including hit series “Chiquis and Chill,” “Starring: Desi Arnaz & Wilmer Valderrama,” “Latino USA,” “Radio Ambulante,” “The Moment with Jorge Ramos and Paola Ramos,” “Wrestling with Freddie,” “More Better with Stephanie Beatriz & Melissa Fumero,” “Agushto Papá Podcast,” “Enrique Santos Podcast,” “You vs You with Lex Borrero,” “Hungry for History with Eva Longoria and Maite Gomez-Rejón” and many more. Listeners can find the full catalog of My Cultura podcasts here.

All My Cultura shows are distributed by iHeartPodcasts which is also home to the NFL Podcast Network, iHeart Women’s Sports, Stephen Curry and Erick Peyton’s Unanimous Media podcast slate, NHL series and more podcasts across the sports landscape. Listen on the iHeartRadio app and everywhere podcasts are heard.

About Rimas Sports

Co-founded by global superstar Bad Bunny and Rimas Entertainment executives, Rimas Sports is a next-generation agency redefining the intersection of sports, music, and Latino culture. Based in Puerto Rico and launched in 2023, the agency represents over 60 elite athletes, including MLB stars Fernando Tatis Jr. and Ronald Acuña Jr., padel world No. 1 Agustín Tapia, and 2025 WBO champion Xander Zayas. Rimas Sports blends talent management, brand strategy, and creative content to drive both professional success and global cultural impact.