Co-produced by COPA90 and Message Heard, the show’s first 10 episodes will document the ins and outs of building a new MLS team before transitioning into coverage of SDFC’s inaugural season

Listen to the trailer HERE

NEW YORK – June 12, 2025 – iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, today announced “San Diego FC: Behind the Flow,” a new podcast co-produced by COPA90 and Message Heard. The podcast follows the creation of Major League Soccer’s (MLS) new expansion team as they prepared for their first season. The show, hosted by sports personality Adrian Garcia Marquez, will launch on June 19 with new episodes on Tuesdays and Thursdays.

“San Diego FC: Behind the Flow” will debut as a 10-episode documentary podcast giving an inside look at what it takes to establish a major sports team in a competitive market. Following the documentary episodes, the podcast will transition to a sports talk show covering the remainder of SDFC’s inaugural MLS season. 

“Sports fans have proven they’re hungry for behind-the-scenes insights into their favorite team that go beyond field performance, so it felt like a perfect opportunity to partner with San Diego FC and MLS to create a first-of-its-kind show that blends documentary and sports talk to push the boundary of what live coverage of a team can look like,” said Will Pearson, President of iHeartPodcasts. “SDFC has the potential to become one of the MLS’ most backed teams, and we’re excited to help broaden and engage their audience through iHeart’s industry-leading reach.”

The first part of the show will document the creation of SDFC, from its inception to its first game, and capture the challenges and triumphs of building a team, fanbase and club identity from scratch. It will also spotlight SDFC’s pioneering mixed-gender Right to Dream (RTD) academy and its mission to identify top talent, with the show going into Mexico where SDFC scouts met young players hoping for a spot. Midway through its inaugural season, SDFC sits second in the MLS Western Conference standings with 30 points from 17 matches – an early testament to the Club’s ambitious vision and competitive foundation as it settles into the MLS landscape.

“From day one, our mission has been to create a Club that’s deeply connected to San Diego and authentic in everything we do,” said Tom Penn, CEO of SDFC. “San Diego FC: Behind the Flow captures the spirit, ambition, and purpose driving our journey – from the bold vision behind our Right to Dream Academy to the foundation we’ve laid for this Club to last generations. We’re excited to share the vision that’s shaping our Club and invite fans into the journey from the very beginning.”

“As the newest expansion team, San Diego FC offers a unique opportunity to showcase what it means to build a club from the ground up," said Seth Bacon, Executive Vice President of Media, MLS. "This collaboration reflects MLS’ commitment to storytelling that brings our league closer to its communities, clubs, players and fans." 

"We are thrilled to partner with iHeartPodcasts and COPA90 to bring the incredible story of San Diego FC to life in this groundbreaking podcast," said Jake Warren, CEO of Message Heard. "This project is not only a first in podcasting, but it's a testament to the power of audio to connect fans with the heart and soul of a club. We believe this immersive experience will set a new standard for sports storytelling and deepen the relationship between SDFC, its passionate supporters and the wider community."

“San Diego FC: Behind the Flow” will be distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard. COPA90 is a proud promotional partner of “San Diego FC: Behind the Flow.”

Editor’s Note:

Include the “San Diego FC: Behind the Flow” podcast audio player directly into your article or website using the embed code below:

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Download the show cover art HERE.

About Adrian Garcia-Marquez

Adrian Garcia-Marquez (AGM) is an Emmy winning multi-sport play-by-play announcer, narrator and host. Garcia-Márquez currently serves as the English language voice of San Diego FC on iHeartMedia’s San Diego Sports 760 AM and the top Spanish language announcer for NFL with the Los Angeles Chargers. He is also the lead play-by-play announcer for Fox Deportes Major League Baseball where he’s called 11 World Series and 16 All-Star games. Additionally, Garcia-Marquez has called three Super Bowls and was also the TV voice of the Los Angeles Lakers. In his time calling Lakers basketball, he became an Emmy Award-winning announcer while also securing two NBA 'Best Live Call' Awards and three straight 'Best TV Play by Play in Spanish' Awards from the Southern California Sports Broadcasters Association. AGM also received two "Call of the Year" nominations from SCSB for 2017 and 2018. In 2017. he led the calls for NBA League Pass in Español. The veteran broadcaster has also called two Olympics with Telemundo in Basketball, Baseball and Soccer. The San Diego, California native has also called Liga MX, Copa Libertadores, International matches and Olympic qualifiers for Fox Sports, as well hosted shows and called Nations League for CBS Paramount’s Golazo Network.

About San Diego FC

San Diego FC is Major League Soccer’s 30th Club, competing in its inaugural season at Snapdragon Stadium in 2025. The Club is jointly owned by Sir Mohamed Mansour, a distinguished entrepreneur, investor, and philanthropist with global ties in the sport, and the Sycuan Band of the Kumeyaay Nation, the first Native American tribe with a significant ownership stake in a men’s professional team across all major sports leagues. Manny Machado, San Diego’s perennial MLB All-Star, is an investor in the Club, alongside other high-profile partners including World Cup champion Juan Mata, Emmy-nominated actress and producer Issa Rae, and Grammy Award-winning artist Tems. San Diego FC is a proud member of the Right to Dream community, a global network of youth academies and professional football clubs. San Diego FC’s stated vision is to become the epicenter of football excellence and innovation in North America.

About Right to Dream

Right to Dream is a global football community dedicated to identifying and developing talented young student-athletes through its network of world-class academies, professional football clubs, and educational partners. Owned by Man Capital LLP, a global independent investment firm founded by Sir Mohamed Mansour, chairman, and his son Loutfy Mansour, CEO, Right to Dream is committed to providing a unique, integrated development pathway that combines elite professional football training with a comprehensive education for all its student-athletes. Founded in 1999 in Ghana as its first academy, it expanded its global reach, to acquire Danish club FC Nordsjælland (FCN) in 2015. FCN fields both men's and women's teams, competing in the Danish Superliga and Kvindeliga. FCN has earned recognition for consistently fielding one of the youngest teams in a top European league, providing a clear pathway to first-team football for its youth players. In 2023, the FCN Academy was ranked the best in Denmark by the Danish FA, a testament to its commitment to player development. FCN Women are the reigning Kvindeliga champions. A pioneer in advancing girls’ football in Africa, Right to Dream established the first fully residential girls' football academy on the continent in 2013. Right to Dream later acquired Egyptian club FC Masar, in 2022. FC Masar Women currently hold the Egyptian Premier League title. Right to Dream recently partnered with the Sycuan Band of the Kumeyaay Nation to become the 30th Major League Soccer (MLS) franchise, San Diego FC. The team will be the first in the MLS to offer a combined, fully funded privately operated school and residential football academy for both boys and girls. Right to Dream partners with over 73 of the world's leading high schools, colleges, and universities to provide its student-athletes with academic opportunities worldwide.

About MLS

Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at  tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.