All-in-One Streaming Music Service Continues to Experience Rapid Growth
NEW YORK -- March 23, 2017 -- iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service, today announced it has surpassed 100 million registered users and continues to reach user milestones at a rate faster than any other digital music service. This digital listening is additive to the quarter of a billion listeners iHeartMedia reaches monthly on its 850 broadcast stations across the country.
With more than a billion downloads, iHeartRadio continues to experience tremendous momentum — reaching 85 percent brand awareness among consumers in less than 5 years. In addition, this past January iHeartMedia launched another feature for its users — its new on demand subscription services, iHeartRadio Plus and iHeartRadio All Access powered by Napster, which are the first fully differentiated streaming music services to provide listeners with the best of live radio combined with easy-to-use on-demand functionality that makes radio truly interactive. These services connect radio listeners directly to their music collection — unlike others, which can only approach on demand as a music collection offering.
“100 million registered users is an amazing milestone, and we are thrilled to see such great momentum and traction for iHeartRadio,” said Darren Davis, President of iHeartRadio. “We are committed to continuing to provide an exceptional listening experience for our millions of fans and listeners, and with the official launch of our new on demand services, we are able to offer even more iHeartRadio features for our listeners who want to enhance their radio experience.”
As a multiplatform company which includes broadcast radio, digital, mobile, social and live events, iHeartMedia continues to announce numerous new partnerships and explore innovative ways to expand its content offerings. In addition to its new on demand features, iHeartRadio continues to expand its podcast offerings. Last year alone, iHeartRadio saw a 30 percent increase in podcast listenership, and the platform currently features more than 5,000 podcasts across 15 different categories – from business and finance to comedy and entertainment. The company also partnered with podcast technology company ART19 to provide first-of-its-kind listener data to podcast publishers and advertisers, and has several other partnerships with leaders in the podcast space including Radiotopia from PRX, WNYC, All Things Comedy, Audioboom and Libsyn.
With iHeartRadio, the company has the ability to extend its brands and franchises across multiple devices and is currently available on more than 90 unique platforms spanning in-home, wearables, gaming, mobile, auto and more that allow users to listen anywhere they are on the products they use most. To see all available platforms and to download the app, visit iHeartRadio.com/apps.