New iHeartPodcast Insights Show Increase In Listening As More Americans Quarantine During The Covid-19 Pandemic

New Statistics Reveal that More Americans are Listening to Podcasts Focused on Business, Finance, Entertainment and their Go-To iHeartRadio Radio Personalities and iHeartPodcast Network Shows 

NEW YORK – March 31, 2020 – iHeartMedia today announced new statistics that provide insight into how Americans are consuming a vast array of podcasts as they stay home and practice social distancing during the COVID-19 pandemic. In addition to seeing increased podcast listenership, especially in markets with stay-at-home orders, Americans are specifically turning to podcasts covering business, finance, education and entertainment, including shows from several leading iHeartRadio personalities - versus true crime podcast listening, which has seen a slight decline.

In addition, as news consumption grows across podcasting, the iHeartPodcast Network’s recently launched “Daily Coronavirus Update” has become one of iHeartRadio’s most listened to podcasts. The daily show hosted by Oscar Ramirez from the “Daily Dive” podcast provides stories on what to know about COVID-19 and how health and government officials are acting to mitigate the spread of the virus.

Across its more than 350 podcasts, listenership for the iHeartPodcast Network is up six percent month- over-month (month to date) as more Americans began staying at home.  That number is even higher in markets where governors announced shelter-in-place orders, with listening up 13 percent in California and eight percent in New York state in just one week.

During a time of economic uncertainty, Americans are listening to more business and finance podcasts – for which downloads and streams are up 78 percent week-over-week among the iHeartRadio Original podcasts. Listeners are also turning to music, entertainment and comedy during this time, where iHeartPodcasts have shown an increase in listening as well. In addition, listeners are staying connected with the personalities and shows they know and trust, finding human connection and conversation in the on-demand podcasts from iHeartMedia’s leading radio personalities like Elvis Duran and The Breakfast Club, all now seeing a growth in listens -- with Top 5 on-demand shows being up 9 percent month to date. Listenership of the iHeartPodcast Network’s leading educational podcasts, like “Stuff You Should Know” and “Stuff You Missed in History Class,” is also showing big growth: These popular “Stuff” podcasts are up 21 percent week-over-week. Interestingly, the true crime genre, one of the longstanding dominant genres in podcasting, is now flattening and even showing a slight decline month to date, as listeners seem to be moving away from these shows during these uncertain and stressful times.

“Broadcast radio has long served as a trusted voice in local communities during times of crisis and uncertainty, and now podcasts are also playing an integral role as a much-needed companion for millions of Americans,” said Conal Byrne, President of the iHeartPodcast Network. “During this pandemic, we’re actually seeing listener interest shift on our iHeartPodcast network to genres like business, entertainment, education and news, and the seemingly unstoppable true crime format is seeing a slight dip at the moment as we move through this new, challenging territory together as a country.”

The iHeartPodcast Network is home to more than 750 original podcasts with 170 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. iHeartRadio is home to one of the most successful podcasts of all time, “Stuff You Should Know,” and creator of hits like “The Ron Burgundy Podcast,” “Disgraceland” and the “Atlanta Monster” series as well as fosters over a hundred shows from its on-air talent like the popular “Bobbycast” and “The Breakfast Club” radio show podcasts. These shows are distributed on all major podcast platforms, including the iHeartRadio app, which additionally distributes more than 320,000 shows.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

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