POPSUGAR Expands Its Audio-First Storytelling With Inaugural iHeartRadio Podcast “Not Over It”

Weekly 50-Episode Season One Premieres Tuesday February 16

“Not Over It” Expands Group Nine Media’s Existing Portfolio-Wide Podcasting Program with iHeartMedia

SAN FRANCISCO – (February 16, 2021) – POPSUGAR, the no. 1 female lifestyle brand globally, today announced that it has partnered with iHeartRadio, the no. 1 podcast publisher globally, to premiere its inaugural collaborative podcast, “Not Over It” on Tuesday, February 16. “Not Over It” is for the pop culture obsessed. POPSUGAR hosts Becky Kirsch and Zareen Siddiqui break down the biggest moments in celebrity and entertainment news, providing the kind of in-depth analysis, banter, and theories that take over your group texts and happy-hour conversations. POPSUGAR’s new podcast is the fifth podcast from Group Nine Media’s portfolio-wide podcast partnership with iHeartMedia, which launched in 2019.

Listen to the podcast here.

“Not Over It” season one features 50, 30-40 minute episodes released weekly on Tuesdays that cover all of the pop culture moments that we’re still not over: from celebrity couples we never saw coming, the Internet’s latest Netflix boyfriend (the Duke from Bridgerton), why we can’t stop watching Grey’s Anatomy, and more. Guests will include other POPSUGAR editors and celebrity talent. 

“In 2021, we know audio-first platforms will continue to be an important way to stay connected to our massive loyal audience of modern women,” said Lisa Sugar, Founder and President of POPSUGAR. “It’s why we are so excited to launch our first iHeartRadio podcast and extend our editors’ pop culture expertise in a new, engaging format.”

POPSUGAR’s “Not Over It is an iHeartRadio Original Podcast and is distributed through the iHeartPodcast Network. “Not Over It” is produced in collaboration with Group Nine Studios. Listen now on iHeartRadio and everywhere podcasts are available.


POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.