Premier Lacrosse League Partners With iHeartMedia With First-Ever Live Audio Streaming Of League Games

iHeartRadio to Become Official Digital Audio Home To All 2021 Premier Lacrosse League Games

LOS ANGELES, CA. (June 3, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster today announced a partnership with iHeartMedia, the leading audio company in America, to provide exclusive live play-by-play audio coverage of games on the all-new iHeartRadio digital Premier Lacrosse League Radio station during the 2021 season available on the iHeartRadio app and at iHeartRadio.com. This is the league’s first live audio streaming deal.

The new station will kick off this Friday, June 4 with a live audio stream of the matchup between Cannons LC and Redwoods LC at 7:00 PM ET.

“We are excited to extend our reach through a platform like iHeartRadio and create an audio home for the PLL,” said the PLL’s Vice President of Strategy, Christian Henze. “iHeartMedia has been a pioneer in the digital space and their wide distribution allows us to continue our mission to reach net-new fans.”

We are excited to partner with the Premier Lacrosse League and be the new audio home for Premier Lacrosse fans everywhere,” said Darren Davis, Chief Operating Officer, Digital Audio Group for iHeartMedia.” We are looking forward to offering even more content to our listeners and building further awareness on the exciting game of Lacrosse to new and existing sports fans across the country.”

The PLL opens its third season on June 4th at Gillette Stadium in Foxboro, MA. For more information on the 2021 schedule, visit www.premierlacrosseleague.com/schedule.

ABOUT PREMIER LACROSSE LEAGUE

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.