iHeartRadio to Become Official Digital Audio Home To All 2021 Premier Lacrosse League Games
LOS ANGELES, CA. (June 3, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster today announced a partnership with iHeartMedia, the leading audio company in America, to provide exclusive live play-by-play audio coverage of games on the all-new iHeartRadio digital Premier Lacrosse League Radio station during the 2021 season available on the iHeartRadio app and at iHeartRadio.com. This is the league’s first live audio streaming deal.
The new station will kick off this Friday, June 4 with a live audio stream of the matchup between Cannons LC and Redwoods LC at 7:00 PM ET.
“We are excited to extend our reach through a platform like iHeartRadio and create an audio home for the PLL,” said the PLL’s Vice President of Strategy, Christian Henze. “iHeartMedia has been a pioneer in the digital space and their wide distribution allows us to continue our mission to reach net-new fans.”
We are excited to partner with the Premier Lacrosse League and be the new audio home for Premier Lacrosse fans everywhere,” said Darren Davis, Chief Operating Officer, Digital Audio Group for iHeartMedia.” We are looking forward to offering even more content to our listeners and building further awareness on the exciting game of Lacrosse to new and existing sports fans across the country.”
The PLL opens its third season on June 4th at Gillette Stadium in Foxboro, MA. For more information on the 2021 schedule, visit www.premierlacrosseleague.com/schedule.
ABOUT PREMIER LACROSSE LEAGUE
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).