Sonoro and iHeartMedia Team Up to Launch New Slate of Eight Original My Cultura Podcasts Starting With “Princess of South Beach,” A Bilingual, Modern Audio Telenovela Starring Rachel Zegler, Gina Torres, Danny Pino And More

“Princess of South Beach” to debut Monday, October 4, 2021

Hear the official audio trailer HERE and watch the video trailer HERE

LOS ANGELES AND NEW YORK – SEPTEMBER 27, 2021 – Sonoro and iHeartMedia today announced a new deal to co-produce a slate of podcasts for My Cultura, iHeartMedia’s new podcast network dedicated to elevating Latinx voices and creators, while also sharing the Latinx experience with millions of listeners. First in the slate will be “Princess of South Beach,” a 36-part modern audio telenovela series available in both English and Spanish, making it widely available to bicultural and bilingual listeners around the world. The first three episodes will debut on Monday, October 4th with new episodes dropping every Monday, Wednesday and Friday following the launch. Listeners can hear the “Princess of South Beach” trailer today on iHeartRadio and everywhere podcasts are heard.

At Sonoro, we believe Hollywood’s future leaders need to reflect the millions of Latinx and Spanish-speaking creators in the U.S. and around the world,” said Camila Victoriano, Co-Founder and Head of Partnerships at Sonoro. “Our part in that is to develop genre-defining intellectual property with Latinx characters at the center of every story. Our entire team is bilingual and bicultural and we work with talent and storytellers from over 15 countries of origin. Our hope is that the projects we develop together become a jumping off point for their careers, flipping the traditional Hollywood business model on its head and changing what content looks and sounds like globally.”

A first-of-its-kind audio experience, “Princess of South Beach” was written, directed and sound engineered in both English and Spanish, with two different casts portraying characters that will keep listeners on the edge of their seats. The new series tells the dramatic story of twin sisters, María del Carmen and Gloria Calderón, who are separated at birth and raised in remarkably different ways - one as a naive orphan in a convent, the other as a privileged supermodel and socialite living in the lap of luxury on Miami Beach.

The series celebrates much-loved tropes about the classic telenovela genre - like larger-than-life characters and sensational antics - and then flips them completely on their head. Unlike classic telenovelas, “Princess of South Beach” features nontraditional main characters facing storylines inspired by current socio-cultural issues, and  unexpected plot twists. The English-language series is voiced by both well-known and new voices alike, including:

  • Rachel Zegler (West Side Story, Snow White) as twins María and Gloria
  • Gina Torres (Suits, Pearson) as Luisa Calderón
  • Raul Esparza (Law & Order: SVU) as Esteban Calderón
  • Danny Pino (Law & Order: SVU, Mayans M.C.) as Nacho Santana
  • Andy Bustillos (Wedding Season, Most likely to Murder) as Raul Santana
  • Ivonne Coll (Jane the Virgin, Switched at Birth, Teen Wolf) as Hermana Claudia
  • X Mayo (comedian and Emmy-nominated writer for The Daily Show with Trevor Noah) as Estrella

Sheryl Rubio (La Casa De Las Flores) will portray twins María del Carmen and Gloria Calderón in the Spanish-language cast. More details on full casts and characters can be found at  

“The My Cultura podcast network is about elevating Latinx creators and sharing our ‘voces’ in English, Spanish and Spanglish,” said Gisselle Bances, Head of iHeartMedia’s My Cultura. “We are excited to co-produce a series with Sonoro that connects our U.S. Latinx community with a beloved genre like the telenovela that many of us grew up enjoying with our families. Our goal is to create a multi-generational audio experience while paying homage to our ‘cultura.’” 

Sonoro’s new slate with My Cultura will include six additional scripted and unscripted audio-first franchises, including “The Super Secret Bestie Club,” a show about love and friendships, and “Morenita,” a show celebrating Afro-Latinidad, both set to launch later this year.

Lincoln is the exclusive sponsor of “Princess of South Beach” and a proud sponsor of the My Cultura network. Follow the podcast here to be alerted when new episodes post. All shows are distributed by the iHeartPodcast Network.

About Sonoro Global Media Corp

Sonoro is a global entertainment company focused on creating premium, audio-first content together with leading and emerging Latinx talent -- in English, Spanish and Spanglish.

Sonoro is actively developing over 100 scripted and unscripted projects. The company has produced and launched five #1 hits, including Toxicomanía: El Experimento Mexicano (#1 in Mexico and #2 in the U.S., starring Luis Gerardo Méndez, Aida López and Rainn Wilson) and Crónicas Obscuras ( #1 in Mexico and Top 20 in the U.S.).

Founded in 2020 by a team formerly from the Walt Disney Company, the Los Angeles Times and Gimlet Media, Sonoro’s 45-person team of creative, production and business executives is based in Los Angeles, New York and Mexico City.

To date, Sonoro has built Latin America’s #1 podcast network with millions of monthly downloads from over 100 countries. Shows are available for free on Apple Podcasts, Spotify, and everywhere podcasts are heard. Visit for more information. 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit for more company information.