Vanessa Adamo Joins Clear Channel Entertainment Enterprises As Senior Vice President Of Brand Partnerships

Vanessa Adamo Joins Clear Channel Entertainment Enterprises As Senior Vice President Of Brand Partnerships
Television and Video Veteran to Develop Partnerships Leveraging Clear Channel's Multiple Media Platforms for Marketing and Entertainment Partners
New York, NY – November 12, 2013 – Clear Channel announced today that television and media industry veteran Vanessa Adamo has joined the company as Senior Vice President of Brand Partnerships for the Clear Channel Entertainment Enterprises division, reporting to its President John Sykes.
The Clear Channel Entertainment Enterprises division drives the company's brands further into the entertainment and media space, leveraging Clear Channel's 840 radio stations, web and outdoor properties and the iHeartRadio platform to create partnerships and large-scale live, on-air and televised events that support artists' projects, add value for advertisers and position Clear Channel as a 360 degree entertainment company.
By the end of 2014, Clear Channel will have had at least 18 television shows aired on networks domestically, and distributed internationally in over 30 countries around the world, including franchises like the iHeartRadio Music Festival, Jingle Ball and the iHeartRadio Album Release Party Series.  In addition, Clear Channel has already had dozens of its events video streamed on its own platforms, as well as on other major consumer platforms like PlayStation®3 (PS3™), Xbox and Yahoo.
In Adamo's newly created position, she will develop opportunities that grow Clear Channel's business by leveraging the company's multi-media platforms for marketing and entertainment partners.  Adamo will focus on identifying innovative ways to bridge the gap between brands and consumers on new platforms, increasing Clear Channel's visibility and driving new revenue.  Adamo will work closely with all areas of the company including national programming and advertising, sales and marketing.
"Vanessa's expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at Clear Channel," said Sykes.  "She will be integral to leading our partnership efforts as Clear Channel Entertainment Enterprises rapidly creates more content."
"A close friend and mentor once told me that experiences matter and those experiences build brands.  At Clear Channel we have an incredible opportunity to build those experiences, to weave in skilled content storytelling, and in turn elevate our partner's brand products in meaningful ways," said Adamo.  "I look forward to working with the incredible slate of events and partnerships across the entire company — our potential is endless."
Adamo brings to Clear Channel Entertainment Enterprises a unique combination of both television and video production in addition to branded content creation and entertainment marketing experience.  Prior to joining Clear Channel, she served as Vice President, Content Director at LiquidThread, Starcom MediaVest group.  She worked with both MTV Networks and The CW on award-winning campaigns for Microsoft's Bing, including Bing & MTV VMA's Most Shareworthy Video and Bing & CW's "TV to Bing About." She also led the branded content programs for Windows Phone, Outlook and most recently the launch of Xbox One. Before this, Adamo was Coordinating Producer for 'The Talk,' Producer for The Tyra Show, Producer of NBC Universal's 'The Maury Show.'

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

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