Award-Winning Comedy Podcast “This Is Important,” Hosted by Adam Devine, Anders Holm and Blake Anderson, Signs New Multi-Year Renewal Deal with iHeartPodcasts

Top-Ranked iHeartPodcast Continues Weekly Run Across Audio and Video Platforms Ahead of 300th Episode Milestone

Listen to “This is Important” now HERE

NEW YORK – June 4, 2026 – iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, and Mail Order Company, the production studio founded by Adam Devine, Anders Holm and Blake Anderson, today announced a new multi-year contract renewal for their coproduced hit comedy podcast “This Is Important.” The renewed agreement extends the long-running partnership between iHeartPodcasts and the creators behind the beloved comedy series “Workaholics,” continuing the show’s reign as one of podcasting’s most successful comedy franchises. Listen to “This Is Important” HERE.

Since launching with iHeartPodcasts in 2020, “This Is Important” has become a fan-favorite destination for absurd humor, unfiltered conversations and the hosts’ signature chemistry, building a devoted audience across audio and video platforms. The show is approaching its milestone 300th episode and is consistently ranked in the Top 50 of Apple Podcasts’ Comedy chart. “This Is Important” was recognized as the Best Comedy Podcast at the 2024 iHeartPodcast Awards and was selected as part of iHeartMedia’s exclusive video podcast partnership with Netflix. The podcast has also expanded its connection with fans through the “TII Tour,” bringing the show’s signature comedy and chaos to live audiences across the country, with additional live events planned HERE.

Under the renewed agreement, “This Is Important” will continue as a weekly audio and video podcast, with iHeart significantly expanding its production and marketing investment behind the franchise. Each season will be supported by robust platform-wide promotion and enhanced production resources, further strengthening the podcast’s position as a leading title within the iHeartPodcasts network.

“WeHeart iHeart with all of rHearts and we’ll continue to bring inarguably thee most importantest “content” to the network,” said Adam, Anders, and Blake. “We look forward to growing TII Nation and expanding our friendship family in the years to come <3 Popozão to all!”

“It’s no surprise that ‘This Is Important’ has built such an incredibly loyal fan base with its authentic and original style of unfiltered comedy,” said Will Pearson, President of iHeartPodcasts. “We’re thrilled to expand our partnership and continue investing in one of the funniest teams in podcasting.”

In addition to the renewal of the flagship “This Is Important” podcast, Devine, Holm and Anderson, alongside iHeart recently announced an expansion of the franchise to develop additional podcast projects executive produced by the team, including the just launched comedy history podcast “Look Back At It,” hosted by Emmy-nominated writer and comedian Sam Jay and acclaimed comedian Alex English.

“This Is Important” is distributed by iHeartPodcasts. New episodes are available Tuesdays on the iHeartRadio app and everywhere podcasts are heard.

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